Real Problems.
Human Solutions.
We take human insight further. Into better-defined problems, sharper ideas, and products that actually work.
Powered by Humanistic Thinking™
Augmented Humans™
Humanistic Thinking™
Great innovation starts with people.
Humanistic Thinking is a framework for organisations that want to solve real-world problems for real human beings.
The model, developed by Acoustic, moves through four interconnected phases: Listen, Feel, Think, Do, but unlike traditional Design Thinking, it's genuinely non-linear. Teams move between phases as the problem demands, guided by one central filter: is this a problem worth solving?
Wrapping around the entire model is the Augment layer, where AI tools and intelligent agents enhance every phase of the process, lifting the quality of human thinking without replacing the human judgement at the centre.
Augmented Builds
Humanistic Thinking tells us what's worth building. This is how we build it.
Every product, brand, and platform we ship moves through the same Augment layer that runs beneath the whole model. Human judgement stays at the centre. AI tools extend what we can see, design, and deliver around it, so the work moves faster without losing the craft.
That means shorter timelines between concept and working product. It means designs that get tested with real people earlier, not just at the end. And it means the people building it, not a tool, are the ones deciding what's right.
The result isn't a deck or a prototype that never ships. It's a real product, in your hands, built to fit the people it was made for.
From Singapore.
To anywhere the problem is.
We've worked with organisations, founders, and teams across Southeast Asia, Australia, the UK and Scandinavia.
Some engagements run entirely remotely. Others need someone in the room. We are set up for both, and we have never let a timezone or a flight path get in the way of good work.
What we offer
Services
Our work
Selected Projects
Erik Ingvoldstad
Founder & Principal
Erik has spent the better part of three decades at the intersection of human behaviour and digital possibility. As an innovator, designer, entrepreneur, and strategist, his work has always started from the same place: a genuine belief that technology is only as good as the human thinking behind it.
He has co-founded and built multiple companies across fintech, advertising, HR, and consumer technology, and has worked with organisations across Asia, Australia, Europe, and the US. He holds a Master’s degree in Digital Management from Hyper Island/Teesside University and has been based in Singapore since 2015.
At Acoustic, Erik works on every engagement personally. Not in an oversight capacity. As a practitioner, with his hands on the problem from the first conversation to the final output.
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