NBAS, Norwegian Business Association Singapore

The Norwegian Business Association Singapore has been connecting Norwegian and Singaporean businesses since 1986, organising events, fostering trade relationships, and building a community of professionals with strong ties to both countries. The site needed to reflect that active, member-driven organisation while also handling the practical demands of a membership body: event listings, news, member login, and community resources.

The brief was focused rather than wholesale. A refreshed landing page that better communicated NBAS's value to prospective members, alongside a built-in CRM system to manage the membership more effectively and reduce the administrative overhead that comes with running an active association.

The landing page refresh brought clearer structure and hierarchy to a site that had accumulated content over time. The three core pillars, connecting innovators, learning from the best, and socialising, were brought forward as the primary message, giving prospective members an immediate sense of what NBAS actually offers. The Singapore skyline hero image grounds the association in its location while the Norwegian identity comes through in the logo, the colour palette, and the copy.

The CRM integration gave the NBAS team the tools to manage members, track engagement, and handle the operational side of running a business association without relying on disconnected spreadsheets and manual processes.