Acoustic Thoughts
Our blog
Latest articles
From the blog
Blog
The Rise of the New Creative Class
In branding and advertising, creativity is the key to differentiation. Creativity is looking at the world from a different angle, and coming up with something that people engage with. Creativity is about making something trivial interesting, creating something new or turning common beliefs upside down. It’s unexacting. It touches nerves. It evokes discussions. It makes […]
May 4, 2015
Blog
13 Trends You Can’t Afford to Ignore
We talk a lot about how communication has changed from the Mad Men era until today’s digitally driven consumer interaction. But what’s next for this industry that many of us love (and a lot of us love to hate)? Here are my thoughts on the changes we will see in advertising, technology, marketing, and everything […]
Apr 29, 2015
Blog
Last Call for Digital Transformation!
In the past two decades, the digital landscape has grown from an interesting niche channel for geeks to becoming the most powerful driver of financial growth for most brands and industries. Yet, there still are many brands that haven’t been able to capitalise on the digital culture in an effective way. There could be many […]
Mar 27, 2015
Blog
Digital Centric is the New Integration
Integration has been the Holy Grail for agencies and clients alike for at least two decades now. It has been seen as the way to create a communication platform that allows all media channels to work together, and helps the agency networks facilitate cooperation between their different specialist agencies. Unfortunately, this thinking is flawed from […]
Mar 2, 2015
What to expect
Blog Topics
Innovation & Strategy
How to find real problems worth solving. Strategic thinking for product teams.
Product Development
From concept to launch. Building products people actually want to use.
Design & UX
Human-centred design principles. Making products that feel intuitive.
AI & Augmentation
Using AI as a tool for human insight. Ethics, implementation, best practices.
Sign up
Subscribe today
No noise. Unsubscribe any time.
Maritime Innovation
The maritime industry. Reimagined.
Our Innovocean concept is aimed at helping maritime businesses to innovate their offerings and services.
Visit Website →