Acoustic Thoughts
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Blog
Will the Real Singapore Please Stand Up?
“How do you like Singapore?”, “Oh it’s nice, love the food, fantastic shopping and I love/hate the weather. But I do think it’s a bit boring.” Sounds familiar? It’s pretty much what most western tourists would say about Singapore if they’re asked. Actually, even quite a few expats would describe Singapore in a similar fashion. […]
Jun 2, 2015
Blog
Taking Social Currency to the Bank
Using social media for marketing purposes can be hit or miss. If you get it right, you can attract thousands of followers, engage them in conversation, be a hero, go viral, sell lots of your product, and generally be seen as a likeable brand. But if you fail, best case scenario is that you end […]
May 27, 2015
Blog
Periscope Needs a Disaster
Live streaming video has arrived on our phones this year, with the launch of Meerkat and Periscope. Although not the first (who remembers Qik?), these two services certainly have the ease of use and social media integration on their side, plus our phones are quicker and our cameras are sharper than back in 2008. Allowing people to live broadcast […]
May 15, 2015
Blog
Beyond Agency
Today, anyone working in marketing, whether it’s a big global one, a mid-sized regional company or a small up-and-coming local brand is trying to create connections with their audience – or build excperiences. So if they are looking for a marketing partner, they will probably call a pitch for an advertising agency. It’s what is […]
May 6, 2015
Blog
The Rise of the New Creative Class
In branding and advertising, creativity is the key to differentiation. Creativity is looking at the world from a different angle, and coming up with something that people engage with. Creativity is about making something trivial interesting, creating something new or turning common beliefs upside down. It’s unexacting. It touches nerves. It evokes discussions. It makes […]
May 4, 2015
Blog
13 Trends You Can’t Afford to Ignore
We talk a lot about how communication has changed from the Mad Men era until today’s digitally driven consumer interaction. But what’s next for this industry that many of us love (and a lot of us love to hate)? Here are my thoughts on the changes we will see in advertising, technology, marketing, and everything […]
Apr 29, 2015
Digital Transformation
Last Call for Digital Transformation!
In the past two decades, the digital landscape has grown from an interesting niche channel for geeks to becoming the most powerful driver of financial growth for most brands and industries. Yet, there still are many brands that haven’t been able to capitalise on the digital culture in an effective way. There could be many […]
Mar 27, 2015
Blog
Digital Centric is the New Integration
Integration has been the Holy Grail for agencies and clients alike for at least two decades now. It has been seen as the way to create a communication platform that allows all media channels to work together, and helps the agency networks facilitate cooperation between their different specialist agencies. Unfortunately, this thinking is flawed from […]
Mar 2, 2015
What to expect
Blog Topics
Innovation & Strategy
How to find real problems worth solving. Strategic thinking for product teams.
Product Development
From concept to launch. Building products people actually want to use.
Design & UX
Human-centred design principles. Making products that feel intuitive.
AI & Augmentation
Using AI as a tool for human insight. Ethics, implementation, best practices.
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