Acoustic Thoughts
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Blog
Stairway to (business) Heaven
What is your plan? I don’t mean just your plan for the next three months, or even the year. But what is your plan to ensure the future growth of your business? Are you just going to continue doing what you’ve always done, or are you planning for increased disruption and competition? New players, creative […]
Jan 5, 2017
Blog
What’s Your Problem?
We don’t like to talk about problems. We usually try to escape them altogether, or if we absolutely can’t avoid them, we re-label them, so they don’t sound so scary. We call them challenges or barriers. Never problems. But here’s the thing; Problems are important. Problems are good. Problems are catalysts for change. When humans […]
Nov 24, 2016
Blog
Future is Now. Acoustic 2017 and beyond.
At Acoustic, we’ve always encouraged companies and industries to innovate and change their business model in order to capitalise on the opportunities in a disrupted marketplace. Today, we can announce that we are taking our own medicine. We are changing our business model, and morphing into a strategic consultancy that focuses on Digital Transformation and […]
Nov 24, 2016
Blog
Easy Money
The Fine Art of Customer Experience Creation Most companies spend a lot of money on branding and marketing activities. Doing advertising and branding in the right channels at the right time is a great thing to do for improving your brand performance and ROI. Many companies even invest large sums in CRM systems to improve […]
Aug 17, 2016
Blog
The Culture of Digital
In most business today, we talk about getting ready for a new future through digital transformation. And in these discussions, a key challenge is to develop the technology of digital. The technology of digital requires tech competency, it requires an organisation that can attract and retain tech talent, it requires leadership, and the hardware and […]
Aug 11, 2016
Blog
Generation TL;DR
Ok, I will make this one short. There was a time, not so many years ago, that people made informed decisions based on several credible sources. They would read books, magazines, newspapers, and way the pros and cons of their decision. Those days are long gone. Today, people certainly do research, and check multiple sources., […]
Jun 21, 2016
Blog
No One Cares About Your Brand!
Ok, those are some pretty harsh words, I know, but hear me out. There is a widespread misunderstanding amongst many marketers, as they seem to believe that people walk around thinking about brands (and their brand specifically). That “top of mind” means that human beings actually go around thinking about specific product categories and brands […]
May 23, 2016
Blog
Disruption is Dead. Long Live Disruption!
For decades, the advertising industry has talked about disruption as a way of getting the attention of the consumer. Disruption, in the sense of breaking into people’s lives and frame of mind, almost rocking them out of their day, delivering a punchy message, and expecting that message to be understood and liked – because it […]
Mar 14, 2016
Blog
“The first thing we do, let’s kill all the lawyers”
Relax, no one is going to off anyone. When William Shakespeare wrote this line in Henry VI, back in 1591, he was merely stating that the best way to create chaos and disorder was to get rid of the lawyers (who would uphold law and order in society). But in 2016, in marketing, lawyers have […]
Mar 7, 2016
Blog
O Captain, My Captain! An Open Letter to the 5 Advertising Chiefs.
Dear Sir Martin, John, Maurice, Michael, and Ishii-san I don’t know any of you personally, and you certainly don’t know me. But as our industry’s leading captains, I am calling on you to lead. Because something in ad land has to change, and you have to take the responsibility to do something. Now, there are a […]
Feb 18, 2016
Blog
The Benefit of Having Balls
Some people have them, others don’t. And I’m not talking about men vs. women here. We are talking the metaphorical ones. The ones that separate you from a grey blob in the universe. The ones that give you super powers. The ones that bring you a sense of purpose and a place in the record […]
Feb 16, 2016
Blog
Transformation is no Monkey Business
The global financial climate is rather nervous these days, and companies are trying to understand what that means to their business. They are racing to find out how they can come out as a winner, rather than being dragged down by a slowing China, plummeting oil prices and increased currency volatility. Businesses may not be […]
Feb 1, 2016
What to expect
Blog Topics
Innovation & Strategy
How to find real problems worth solving. Strategic thinking for product teams.
Product Development
From concept to launch. Building products people actually want to use.
Design & UX
Human-centred design principles. Making products that feel intuitive.
AI & Augmentation
Using AI as a tool for human insight. Ethics, implementation, best practices.
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